Well maybe not quite yet, but there is a much better way of guiding your customers through a sales journey, and that is, through the use of a funnel.
Websites are essentially digital brochures of your company, informing people about your company, the products or services that you have to offer, how to get in touch with you and so on. They may originally have been built with the intention of converting interested prospects into paying customers, but they don’t do it well.
Firstly, people land on a website and then have more than a handful of options to click on. Just think of the menu alone, then think of any links to any additional information within the underlying pages themselves. This ultimately confuses prospects, as they click around trying to gather the information they need. It’s a bit like a maze to them, as they follow one link and read to the end of the page and then another link to the end of that page, that’s if you’re lucky.
The problem is that there is so much noise out there that people’s attention spans have become so short, that when they navigate through your website they read a bit here an there an then leave. Why? Because there is no flow. Even if there are “Call to Actions” on some of the pages, there are still too many options on a website to convert prospects into paying customers effectively, if at all.
So this is where funnels come into play. Funnels are specifically built to take customers through a buying journey, similar to what they would get if they walked into a store and spoke to a sales assistant. Funnels provide a much better customer experience than a website. Funnels are designed to get prospects to know, like and trust you before they buy. Why are funnels so successful at converting customers, because there is flow.
In the next blog we’ll delve deeper into how these funnels are designed and built.